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1

Subject line: First Lesson - Understanding YouTube


Hello "autoresponder code here",

Welcome to the first lesson in the Understanding YouTube Crash Course. 
Over the next few days, you will receive several lessons that will help you learn
the ins and outs of using YouTube.
In this first lesson, let's talk a little about why YouTube is so popular. Unless you've been living in a remote part of the world with no TV or internet then, chances are that you know what YouTube is. In fact, you may even be an active member of the YouTube community, as millions of people are.  

With so many YouTube user, many individuals wonder what exactly it is about YouTube that makes it so popular.  Perhaps, the biggest reason why YouTube is so popular is because of the huge selection of videos you have instant access to. 

For instance, if are looking for entertainment, you can choose from an unlimited number of videos, making it almost impossible not to find something you’ll love. If you want to do more than just watch videos, you can even make your own. We are going to talk more about that later. 

No matter what you like, whether it’s romance, comedy, or educational, there’s a good chance you’ll find it on YouTube. Popular videos and YouTube channels include a wide range of topics. There is everything from bee keeping and car repair to music and movie clips. Finding videos to watch is easy with the built in search function. You can also browse through videos according through specific categories or personal preferences. 

Another one of the reasons why YouTube is so popular is because it is free. Who doesn’t love that? Anyone can visit the website and start watching. You don’t even have to register. 

Although it’s a good idea to sign up for a free account that way you can do more than just watch videos. Because, YouTube allows registered members to join in the conversation by liking, rating and leaving comments on videos. They also allow you to upload your own videos to their community and that’s when the real fun begins. 

When it comes to uploading videos onto YouTube, it’s relatively easy, which is another reason why YouTube is so popular. Even if you have zero computer skills you can still make and share videos on YouTube.  All you really need is a camcorder, smart phone or a webcam to get started. We will be talking more about that in your next lesson

We have a lot to go over in the next few days if you want to understand everything YouTube has to offer, so make sure you look for your next lesson soon.

Thank you again for joining, if you have questions or need help please feel free to contact me. 

Until then,
"add your name here"

"your email address"

"your URL here"




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2

Subject line: Second Lesson - Understanding YouTube


Hello "autoresponder code here",

It’s time for your second lesson in the Understanding YouTube Crash Course. I hope you found lesson one informative. In today’s lesson, we are going to talk about making your own go over YouTube videos. 

Although the process of making a YouTube video may seem complicated, it isn’t necessarily that hard.  Even if you only have a few basic computer skills, you can make your own videos and upload them to YouTube.

The first step to making a YouTube video is to get a video recording device, as I mentioned in your last lesson. As I’m sure you’re aware, video recording devices come in a number of different types and sizes including, traditional camcorders, handheld digital recorders, smart phones, iPads, webcams and more.

You will find that most new cell phones are perfectly capable of shooting and uploading videos on fly. You just need to make sure that your cell phone can capture video and access the internet and you are good to go. They are great for shooting quick funny videos of your pet, your favorite cousin getting scared by your little brother or other live action videos. 

However, if you want to create better quality videos, you’ll want to use a traditional camcorders, particularly digital ones and webcams are nice low-cost alternatives.
Once you have a video recording device, you can start shooting and uploading your own videos.  

You can make just about any type of video you want, whether it’s scripted or just a spur of the moment recording. When making your video keep in mind that while YouTube doesn’t limit the number of videos you can submit, they can be no longer than fifteen minutes long unless you co through the process of increasing your limit which can be done from this page: https://support.google.com/youtube/answer/71673?hl=en

Now let’s go over a few quick tips for making great videos: 
When shooting a scripted video, speak directly into the camera. This will help to ensure that those watching your videos on can understand what you’re saying.  

If you are shooting at night or indoors, make sure the lighting is good. Nothing is worse that watching a video that is hard to see.

If you are shooting outside, make sure you aren’t in direct sunlight to avoid glare, or a spot that is so shady that your face is hidden. Late afternoon is usually a good time. 

Take it easy with the zoom. Zooming in or out too much makes your video hard to watch. It’s best to get a good fix on your subject and keep the same distance throughout the video. 

Here is a nice article that I found. It includes fifty more tips for shooting great videos:
http://chris.pirillo.com/50-youtube-and-online-video-tips-and-tricks 

If you find that, you need to do some quick edits before you upload your video you can with movie editing software.  This software allows you to preview and edit your videos, before uploading the finished product.  

If you have a relatively new computer, you should be able to find movie editing software already installed, like MovieMaker or iMovie. If you find that you don’t have software per installed don’t worry, there are several free software programs you can download. There are also professional programs you can buy. 

However, those aren’t your only option. YouTube has a build in editor that you can use for quick edits: http://www.youtube.com/editor 

The decision as to whether or not you want to edit your videos, before sharing them is completely up to you and depends on the type of video you made. 

That's it for today's lesson. In your next lesson, we will be talking about some of the common misconceptions people have when it comes to sharing videos on YouTube.  

Remember, if you have questions or need assistance; please feel free to contact me. I will be glad to help.

Until then,
"add your name here"

"your email address"

"your URL here"



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3

Subject line: Third Lesson - Understanding YouTube


Hello "autoresponder code here",

It’s "add your name here", with your third lesson in the Understanding YouTube Crash Course. I hope you found lesson two helpful.  Today we are going to talk about some of the common misconceptions people have when it comes to sharing videos on YouTube.  

When it comes to sharing videos on YouTube, there are many misconceptions can lead to confusion and sometimes disappointment.  Perhaps, the biggest downside to making your own video and then uploading it to YouTube is that you’re essentially sharing the video with the whole world.  

Many individuals believe that YouTube members are the only people that will see their videos, but that’s not the case. Once your video is on YouTube any internet user, even those without an account, can see them and share them. YouTube makes the sharing process easy, by allowing viewers to email links and embed videos on their websites, blogs and social networks. 

Since any video that you upload to YouTube can be watched by just about anyone with an internet connection, you may want to be careful with the amount of information that you disclose.  

For instance, you might not want to give your full name. It’s also important that you don’t mention where you live. If you want, you may want to outline the state that you reside in, but never give the city or town, especially if you disclose your name.  

Refrain from giving any personal information to any YouTube member, even those who send you personal messages asking for information. As with most online websites, YouTube can be a dangerous place, but you can stay safe as long as you stay aware.

Another common misconception is that you have to be tech savvy to shoot and upload videos to YouTube. As we discussed in your last lesson. Even if you consider yourself unskilled when it comes to computers, you should still be able to make, upload, and share videos on YouTube.  

YouTube makes the process very easy with drag and drop uploading, but if you run into trouble, they provide step-by-step instructions and plenty how to tips in their help center: https://support.google.com/youtube/?hl=en#topic=4355266
 

One more common misconception is, that once you upload your video to YouTube it will be seen my millions and you’ll become an instant super star. While millions of internet users watch videos on YouTube the chances of that many people seeing your videos is pretty slim. However, there are a few thing that you can do to help increase the amount of views you receive.  

First, you should properly optimize your video description. If you want people to visit your website, blog or YouTube channel start your description off with YOUR URL. You can make it a clickable link by adding http to your website. This will be the first thing they see when they are looking for more information about you. After the link, add any other information that you want the viewer to have about your video. 

Make sure you add good tags. Which are descriptive keywords that you can add to your videos, to help people find them. You can add tags while you’re video is uploading. Simply look below the upload progress bar and you'll see the “Tags” section. 

If you’re stuck for keyword ideas, try YouTube’s keyword tool:
https://www.youtube.com/keyword_tool 

For existing videos, visit your “Video Manager” located at the top right hand side of your screen in the dropdown menu that says upload, then click the Edit button for the video you'd like to add tags to. 

For even more optimization tips, visit the help center:
https://support.google.com/youtube/search?q=optimize 

That's it for today's lesson. In your next lesson, we will be talking about some important rules you should follow when it comes to using YouTube. 

Until then,
"add your name here"

"your email address"

"your URL here"



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4

Subject line: Fourth Lesson - Understanding YouTube
Hello "autoresponder code here",

How are you?  Welcome to the fourth lesson in the Understanding YouTube Crash Course. We are winding down to the end of this short course. However, we still need to go over a few things, so that you can make the most of your experience on YouTube. 

Today we are going to jump right in and talk about some important thing you should know when it comes to using YouTube. Even though YouTube is a lot of fun for watching, uploading and sharing videos, it’s important to keep in mind that, like all other online websites, there are terms and conditions that you must adhere to. 

It is not only important that you know the terms and conditions, but that you follow them, because there are consequences if you don’t.  

Let’s quickly go over a few:

If you’re only interested in watching YouTube videos, not necessarily uploading your own, you will find that there are less rules and restrictions for you to worry about. One of the most common rules surrounds registering for a free account. 

Only a minimal amount of personal information is required, like your name, country, zip code, birth date, and gender. It’s a good Idea to be truthful, because creating fraudulent accounts is against YouTube’s terms and conditions and could get your account terminated. 

- Commenting and participating in the YouTube forums. 

Whenever you leave comments for a video, always use your better judgment. While you’re allowed to leave both positive and negative feedback, it should be done in a tasteful matter. Keep it clean, avoid foul language and definitely don’t intimidate or bully any other YouTube members.  Doing so, will not only get your message revoked, you may also get your account suspended.

- Uploading and sharing videos

When it comes to uploading and sharing videos on YouTube there are additional rules to follow. The most important of which involves the content of your video. For instance, you cannot post content that is illegal in nature. No copyright infringement or your video will be removed. 

You also need to make sure that your video content is actually your own. There have been many instances where YouTube made it on the news for having a too much copyright material on their website. This is illegal. So, make sure the videos you post online were made by you. The same holds true for using music clips, television clips, or movie clips. Unless the person who created the content gives you permission to use it, it’s considered stealing and that is copyright infringement. 

YouTube encourages you to use caution when making your videos too, because you never really know who will be watching them. For instance, now employers and even the police are using the internet to help them check backgrounds and solve crimes. 

So, not only do you have to worry about online predators viewing your videos, but you also have to worry about your boss, the government and law enforcement doing the same thing. 

Here is a link to YouTube’s content policies and guidelines:
https://support.google.com/youtube/answer/1620498?hl=en 

Here is another link that shares some other reasons for account termination:
https://support.google.com/youtube/search?q=termination 

I hope today's lesson was helpful to you. Don't forget to keep an eye out for my next email. There will be some great stuff in your last lesson.

Until then,
"add your name here"

"your email address"

"your URL here"



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5

Subject line: Fifth Lesson - Understanding YouTube


Hello "autoresponder code here",

Well, we have come to the final lesson in the Understanding YouTube Crash Course.
I sure hope you have enjoyed your lessons and learned a lot about using YouTube.

As we know, YouTube is known for getting thousands of visitors a day. Which means that hundreds of people or more could see your video! Even with that much traffic, chances are your videos can get even more, if you’re prepared to explore other ways to market them.  

Perhaps, the easiest way to market your videos is to tell friends, family other members, and anyone else you can think of and tell them how to find you on YouTube. When it comes to getting more views, it’s no time to be shy!  For the best chance of success, you should email the direct links for your videos to those that you know and don’t forget to share them on Facebook, Twitter and other social networks you use. 

What is nice about YouTube is that they make social sharing easy. You can use the social share buttons, grab a link or easily get the HTML code so that you can post your video on a website or blog.  

You can also market your YouTube videos on online forums and message boards. There are a large number of online message boards where you can discuss of share just about anything. 

If they don’t allow you to post the video directly in the post you can include the link in your signature. Which will always appear at the end of each of your messages. Therefore, the more active you’re online, the more exposure your videos are likely to get.  

As we discussed in your third lesson you should make sure you optimize your videos for the search engine, by using keywords and tags in your titles and descriptions. Be sure you tell potential viewers what your video is all about with carefully chosen words. When writing your description think about what will people be searching for? For instance, if you’re video is about growing vegetables, use terms that someone interested in gardening will search for.

You can check out some other methods here:
https://support.google.com/youtube/answer/141808?hl=en  
	
There are a number of different methods available, including the ones, we just went over and most of them are free. However, if you have the funds there are paid advertising methods you can use like Google Adwords, Facebook ads etc. To find out more about paid advertising visit: http://www.youtube.com/yt/advertise/index.html 
	
The decision as to whether or not you want market your YouTube videos is completely up to you. If you find that you are unhappy with the current views that your videos receive you may want to consider doing a little bit of your own marketing. 

As we close this final lesson, I would like to thank you again for joining me for this short course. I sincerely hope that you have learned a lot about making the most out of your YouTube account and even though the course has ended, I want you to know that you can still feel free to contact me if you have any questions. I’ll be glad to help. 

Until then,
"add your name here"

"your email address"

"your URL here"



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