the Desk of:
According to the Online Publishers Association and Adweek, online video
has become a powerhouse to boost sales. These statistics illustrate
just how influential video can be:
the people that have viewed sales videos promoting a product or
service, over half will take some sort of action after viewing a
video…including 12% who will actually buy the product being offered. To
put this into perspective, typically only .5% to 2% of visitors to a
“textonly” web site will end up purchasing a product."
markets across the board moving more towards video, video sales letters
have become extremely useful in helping companies increase their bottom
During the last 10 years, however, more and more people
have seen video sales letters, driving the need for constant evolution
In order to stay ahead of the game and your
competition, you need to make sure that you stay up-to-date on the
newest technology and utilize it to make your video sales letter stand
Thus we would like to introduce you to the hybrid, or
smart, video sales letter.This type of strategy will allow you to take
different products and services, and use their different technologies
to increase your sales conversions across the board.
Smart Video Salesletters
Part Video Course
Here's a list of this 9 part video series in
Video #1 - Introduction to Hybrid Video Sales Letters
In this video, you'll learn how to
use what we call a “hybrid video sales letter” to sell your products
and services. You will also learn why we do not recommend using the
standard video or text-only sales letter, and how we use a new strategy
to increase sales conversions.
Video #2 - Who is Your Audience?
Big mistake that many people make
when creating sales letters is jumping into writing them before
understanding their target audience. In this video, I will show you
what tools you can use to figure out who your audience really is. If
you know who you’re writing to, it will make the process of crafting
your sales pitch much easier than trying to sell to a general audience.
This means you’ll connect better with each potential customer, and your
conversion rate will be much higher.
Video #3 - What is Your Audience's Pain?
Part of writing an effecting sales
letter is figuring out your audience's pain: what problems do they
face, and how does your product or service solve that problem? By
digging deep into that pain, you will be able to directly sell to your
audience and make them believe that they need what you’re offering. By
applying the brainstorming strategy detailed in this video, you will be
able to quickly create an effective salesletter when we begin actually
piecing things together.
Video #4 - Common Buyer Objections and Resistance
understanding your audience’s pain, you need to figure out the main
reason why many of them do not buy. Completing this step will allow you
to list these reasons in your sales letter and speak directly to the
customer considering them. In this video, we will cover some of the
most common reasons for objection and resistance so that you can safely
apply them later on
Video #5 - Video Sales Letter Formula
There are two parts to the hybrid
video sales letter. The first part is, of course, to write out the
sales letter. The second part is applying technology to what has been
written, and then inserting other types of technology into the sales
letter itself. In Videos 5, 6, and 7, we will be covering this formula.
By the end, you should be able to write your video sales letter quickly
because most of the work will already have been done in the previous
Video #6 -“What's in it for me? Why should I believe you?”
These are two very common questions
that people are going to ask as they watch your video sales letter.
Your prospects ultimately want to know why they should purchase from
you. Thus, you will need to show them the exact reasons why your
product or service is beneficial to them. In other words, what is the
end result for them? What will they gain? In addition, they will also
want to know why they should believe you in relation to your
credentials– something you can back up with social proof. We’ll cover
exactly how to do that in this video.
Video #7 - Your Pitch
At this point in the video sales
letter, it's time to make your offer, give your pitch, and get your
audience to take action. So in this video, we will be covering six
different points that are crucial to closing the sale and getting
people to ultimately either buy your product or service, or take
whatever action you're trying to get them to take.
Video #8 - Technology: Video Conversions Bump
In order to complete the hybrid
video sales letter, it's critical that you finish the series with
Videos 8 and 9.These videos will show you how to apply technology to
the written sales letter, and where in your sales letter you should
include certain items to increase your conversion rate. As times have
changed, technology has changed as well.
Video #9 - Text vs. Screen Capture
Another way to increase your
conversions in application to the hybrid video sales letter is by
figuring out when you should use screen capture video. Text-only video
sales letters do not cut it nowadays when selling certain types of
products. That and more will be covered in this video to ensure that
you are ahead of the game, as well as your competition that’s stuck
using the old style video sales letter.
in how to create your own high converting video sales letter?
Everything you need to know is right here in this video course!
Your Copy Today, Even If
It Is 2 A.M. In The Morning!"
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P.S. Learn how to use smart or hybrid video sales letters to convert a large majority of your prospects.
P.P.S. This training course was designed to help you create a long-term conversion strategy.
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